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ارسال مقالات تا تاریخ 1402/02/15 تمدید گردید
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برگزاری اولین دوره ی مسابقات علمی پایان نامه ی سه دقیقه ای ورزشی(پاناسو)
زمان : چهارشنبه 20 اردیبهشت ماه 1402 ساعت 12 تا 14
مکان : دانشکده ی علوم ورزشی، دانشگاه فردوسی مشهد
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مقالات خارجی در حوزه ی برند ورزشی
● Sonic branding in sport: A model for communicating brand identity through musical fit
● Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyal
● Five dimensions of brand personality traits in sport
● An examination of how alcohol brands use sport to engage consumers on social media
● Introducing branded communities in sport for building strong brand relations in social media
● Challenges of Sports Branding
● Branding in pictures: using Instagram as a brand management tool in professional team sport organizations
● Exploring new routes within brand research in sport management: directions and methodological approaches
● The Relationship between Brand Image and Brand Trust in Sporting Goods Consumers
● Examining the antecedents of sport team brand equity: A dual-identification perspective
● Sports brand positioning: Positioning congruence and consumer perceptions toward brands
● Perceived Quality, Brand Image and Brand Trust as Determinants of Brand Loyalty
● We are in this together: sport brand involvement and fans’ well-being
● The influence of sport sponsorship on brand equity and purchase behavior
● Global brands in sports: identifying low-risk business opportunities
● How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity
● Strategic brand management in and through sport
● Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
● Brand Image Congruence Through Sponsorship of Sporting Events: A Reinquiry of Gwinner and Eaton (1999)
● Global pandemic compels sport to move to esports: understanding from brand extension perspective
مقالات خارجی در حوزه ی برند غیر ورزشی
● The effect of brand design on brand gender perceptions and brand preference
● Relationship word of mouth, advertising and production quality to brand awareness
● Brand Communication in Social Media: A Research Agenda
● Brand activism: Does courting controversy help or hurt a brand?
● Role of brand experience in shaping brand love
● Antecedents of consumer-brand identification in terms of belonging brands
● Brand engagement and experience in online services
● The impact of brand personality on consumer behavior: the role of brand love
● The impact of destination brand authenticity and destination brand self-congruence on tourist loyalty
● Brand love: the emotional bridge between experience and engagement, generation-M perspective
● Towards a theory of conscientious corporate brand co-creation
● Do value co-creation and engagement drive brand evangelism?
● The formation of sub-brand love and corporate brand love in hotel brand portfolios
● Role of customer perceived brand ethicality in inducing engagement in online brand communities
● Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
● Love the star, love the team? The spillover effect of athlete sub brand to team brand advocacy in online brand communities
● The five types of brand hate: How they affect consumer behavior
● Consumer's response to CSR activities: Mediating role of brand image and brand attitude
اخرین مهلت ارسال مقالات(تمدید شد)
1402/02/15اعلام نتایج
1402/02/15زمان برگزاری همایش
1402/02/21